About Ian Hoey

I'm Ian Hoey. My friends call me "Hoey". I'm first and foremost a lucky husband to my beautiful wife and a proud father of three amazing kids.

I’m a seasoned manager, leader, and creative, with a strong focus on product development, marketing, and merchandise management. I have designed and developed brands for publicly owned companies, popular brands such as adidas or sony, platinum selling musical artists, and consider myself a ‘dadtrepreneur’ with an ‘intrapreneur’ approach.

As a Master Brand Developer, I have created multi-million dollar programs for startups, increasing top line revenue for medium to large publicly owned organizations, sports franchises, clothing brands, and grammy award winning artists. I have worn many hats in my career – developer, merchant, buyer, designer, manager, marketer, and strategist. I was once told by a previous CEO that my “positivity shifted the team dynamic upward, therefore we created an ‘Ian-effect’ KPI.”

I pride in succeeding in obscurity, and leading with heart. I’ve led a team of 2, to a team of 200 to an ultimate goal; passion with purpose. I've worked with incredible people and companies such as TILLYS, SONY, Marvel, NFL, and FTD inc., Balsam Brands, Bodybuilding.com, to my current role as co-founder of Boise Creative® and SOS Apparel Co®. For me, it's never a bad day, just a great chance to grow. Live Aloha! Mahalo!